Jannine de Jong
Carmen Jansen op de Haar
Ohad Shapiro
Jiaqi Wang
Max Corbeek
Tutors: Diego Sepulveda, Luisa Calabrese and Marcin Dąbrowski
Key words: South Holland, circular agriculture, value change, transitions, diet, technical, attitude, stakeholders
By 2050, South Holland will transform into a transition based urbanity with value change at its core. Currently, consumers are disconnected from where their food is produced, leading to a high environmental impact, unhealthy choices and social injustice to the farmers’ work.
The proposed strategy of change in the region would see South Holland shift away from hosting an export based business of livestock farming, lowering and limiting production to local needs, while changing the attitude of farmers, and reshaping it as a spatial part of everyday life, freely accessible to the region’s citizens. In order to do that a strategy of transitions is chosen, recognizing three core spatial movements based on the three pillars of sustainability; diet transition, attitude transition and technical transition.
• Diet Transition - changes in food consumption would also affect the spatial landscape upon which food is produced.
• Attitude Transition - raising awareness toward how meat and dairy is produced would affect the cities where consumption takes place and how the different actors are treated.
• Technical Transition - would help change the Dutch industry from one exporting goods to one exporting knowledge while supplying it with clean energy, overall creating a better South Holland while benefiting other countries.
In the vision, it is recognized that these movements have spatial manifestations in the form of rings, with their points of overlap being ideal to the beginning of change, as they are where new sustainable relations would be most meaningful. These zones are where the transition of attitude, diet and technology will happen for the circular agriculture in South Holland. A toolkit of 21 typologies is created with a focus on these transitions while keeping a pleasant environment. The new vision will lead to a circular economy in the livestock sector of South Holland with sustainable relations between producers and consumers.